Attract Visually: Why Video Marketing Matters


Many marketing strategies can attract customers, but video marketing is another level of customer attraction. In fact, according to the State of Video Marketing Report, 86% of businesses who use video marketing rate it as effective. Additionally, 68% of companies say they’ve seen a significant increase in web traffic after using video marketing. And those are just a few of the impressive statistics about video marketing.

Video marketing is so successful because it’s an incredibly effective way to connect with customers on an emotional level. When people watch a video, they feel right there with the person on-screen. This connection creates an instant rapport and makes customers more likely to trust the brand or company featured in the video.

Additionally, videos are a great way to show off your products or services more engagingly than traditional text-based advertisements. Customers are more likely to pay attention to videos than text, and they’re also more likely to remember the content of videos than the content of ads.

So if you’re looking for an effective way to connect with potential customers and increase your web traffic, video marketing is the way to go! However, it can be challenging to know where to start, mainly when you have limited budgeting. Here are a few ways you can jumpstart the process.

Hire Marketing Personnel

Every video starts with pre-production, where your marketing team becomes vital. Brainstorming, writing scripts, storyboarding, and scouting locations are all essential steps to ensure your video is high quality and engaging. Marketing personnel will also be instrumental in post-production, helping to edit the footage and add any final touches.

Their direction will be essential to the creative process because it gives the video purpose and meaning. The best way to achieve a successful video marketing campaign is by working with a professional team who understands your company’s vision.

Hiring a talented marketing team, however, will be costly. The combined salary of a videographer, a director, a producer, and an editor can range from $60,000 to $100,000 per year.

You can always outsource certain aspects of video production if you don’t have the budget to hire an in-house marketing team. Many freelancers are willing to work for less money and can do just as good of a job as an experienced marketing team member.

Additionally, reliable, creative video agencies can handle every aspect of the process for you. This service is excellent if you want to be hands-off and don’t mind spending a little extra money.

The important thing is finding a company or freelancer you can trust to produce high-quality work that matches your company’s vision.

Use User-Generated Content

If you don’t have the budget to hire a professional videographer, you can always use user-generated content (UGC). UGC is any video content created by your customers or fans rather than your marketing team.

This type of content is precious because it’s relatable and authentic. People are more likely to trust other customers over marketing messages, so UGC can be very influential in winning over new business.

There are a few ways to get UGC. One is to ask your customers or fans to submit videos about your brand or product. Another is to search social media platforms for any tagged content.

You can also encourage customers to leave video reviews on your website or popular review sites like Yelp or Google My Business. Include a call-to-action (CTA) at the end of every transaction asking customers to leave a review, and make it easy for them to do so by providing a link.

Make sure to get permission before using any UGC in your marketing campaigns. It would help if you also gave credit to the original creator whenever possible. Most people will be happy to have their content featured if they receive proper credit.

Invest in High-Quality Video Equipment

You’ll need to invest in high-quality equipment if your videos look polished and professional. This includes a good camera, tripod, lighting, and audio equipment.

You don’t need to break the bank to get high-quality gear. There are plenty of affordable cameras on the market that can shoot excellent video footage. The important thing is to do your research and find the best equipment for your budget.

It’s also essential to learn how to use your equipment correctly. Take the time to read manuals and tutorials, or better yet, invest in some hands-on training. The last thing you want is your videos to look amateurish because you didn’t know how to use your camera correctly.

Hire a Professional Video Editor

Even if you have a small budget, hiring a professional video editor is worth hiring. A good editor can turn your footage into a high-quality, engaging video that tells a story and showcases your brand in the best light possible.

A video editor working on project

A professional editor can also add any special effects or graphics you need to make your video pop. If your video looks genuinely polished and professional, hire an experienced editor who knows what they’re doing.

You can find freelance editors on websites like Upwork or Fiverr. Make sure to view samples of their work before hiring anyone. It would help if you also had a clear idea of what your video would look like before giving an editor any creative freedom.

Final Thoughts

Video marketing is an excellent way to reach your target audience and promote your brand. Following the tips in this article, you can produce high-quality videos to help you achieve your business goals.

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